Public dissemination of conservation concepts: The programmes are committed to transforming professional conservation knowledge into cultural initiatives that are accessible to and engaging for the public through public storytelling, community engagement, and digital technologies. In doing so, they seek to foster a deeper public understanding of cultural heritage and strengthen society's awareness of and commitment to its protection.
Guidance for practical implementation: The programmes focus on practical conservation approaches in specific contexts. Addressing the real-world challenges faced by different types of heritage, including community heritage and vernacular architecture, they provide practical toolkits, action guidelines, and demonstration case studies. The aim is to offer practical guidance for heritage conservation practitioners, community leaders, and volunteers, and to promote cultural heritage conservation as a collaborative endeavour involving the wider public.
